Our Communication: KISS (Keep it Simple and Stupid)

We try to reach as many people as possible, all over the world. We write for native English speakers as well as for people who hardly understand English.

So our texts are as complex as necessary and as simple as possible. We avoid academic terms and hardly known vocabulary, because that would discourage too many people. Our aim is to be understood and to make people think about new solutions.

native English vs rest of the world English